The best time to apply is after a hot shower, when your hairs are cleanest and softest, this is when they will most easily absorb the oils. Dry your beard completely before applying any oil. Water will prevent the oil from being absorbed.
Beard Oil Application
Put 2-3 drops of oil in your palms. (This will go a long way, and you can apply more later if needed.)
Spread it evenly in your palms and fingers. Once the oil is distributed, brush your palms along the sides of your beard.Do the same down the front. Then bring both hands up through the bottom of your beard.
Use your finger tips to coat the hairs on your moustache.
Use a comb to evenly distribute the oil while setting the hairs back in place.
Repeat this process once daily to keep your beard soft and conditioned. ( Frequency of application varies based on season, climate, and numerous other factors. Start with an every-other-day application and adjust as you deem necessary. )